2020 was a year like no other. A pandemic of global proportions coupled with a summer of activism brought on by social unrest and renewed questioning of the “status quo” resulted in a call to action as never before seen, at least not in our lifetime. Brands are paying attention, and creative directors and media buyers are shifting greater focus and budget to better reach a more diverse audience and engage the same in marketing partnerships.
And Forecast 2022 is pleased to present the year’s most provocative in-person interview!
Deborah Wahl, Global Chief Marketing Officer of General Motors, sits down with American Urban Radio Networks CEO Chesley Maddox-Dorsey for an exclusive conversation on GM marketing and how broadcast fits into its strategy. They will be joined by Doug Ray, Chief Product Officer, Global Media & dentsu Americas, who has been instrumental in the creation and launch of Project Booker, an initiative focused on African American- developed and -owned content that is being distributed on African American-owned radio. Read more.