This conference gathers the smartest minds in broadcast and advertising to forecast trends, expectations, and revenues for the coming year. It is a must-attend event.
Two major media executives have joined the Forecast lineup. Matt Sweeney, Chief Investment Officer at GroupM, will participate in the opening session, “Economic Forecasting: Broadcast Revenue Trends and Expectations for 2025,” moderated by Andrew Rosen, Partner/CPA, Miller Kaplan.
And “The Battle to Keep Newsroom Lights On” has a major addition with David Sable, Vice-Chair of global marketing and communications group Stagwell Global, in a timely discussion on what broadcasters need to know about marketers’ concerns in advertising in news products and, on the other side of the table, how advertisers can help preserve local journalism in its battle to preserve and present the truth.
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The aftermath of the 2024 election will be under the microscope at Forecast 2025 on November 13 at the Harvard Club in New York City.
And 2025 will be a transformative year for the broadcast industry, particularly due to the election’s impact.
DON’T MISS THESE COMPELLING DISCUSSIONS!
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By the time we meet at the Harvard Club for Forecast 2025, the election will be over, though it may be some time before the results are confirmed. In the face of this uncertainty, the broadcast media community faces several challenges, concerns, and opportunities that center on a number of key questions, including:
- The FCC, its leadership, and possible changes in broadcast ownership rules
- Possible regulation of AI for broadcasters as both users and content creators.
- Could political threats to broadcast licenses create a climate of fear that might impact TV stations’ operations? How should TV leaders respond to these threats and protect their First Amendment rights?
- Will Congress act on the AM Radio in Every Vehicle Act before it’s too late?
You’ll get exclusive insight into these questions at Forecast 2025, at the Harvard Club in Manhattan on November 13, 2024.
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It’s not a General Manager. It’s not on-air talent. It’s not advertising. It’s not a streaming feed, website, or sales team. While your station may not be long for this world without any of these, you can operate without them. But what will you always need? A tower. But who invests in a tower anymore?
At Forecast 2025, we’re bringing together a panel of investment experts who will dive into the tough questions about the value of radio and TV in a digital-dominated world.
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You can stare at the radar, study the clouds, and pull up all the facts and figures you want, but ultimately the forecast comes down to the discretion and wisdom of the chief meteorologist. They’re the experts who analyze data, track patterns, and use their knowledge to predict what’s coming next, helping us prepare for any weather that might blow our way.
Radio Ink and RBR+TVBR have our own panel of “chief meteorologists” each year at Forecast — we call it the Executive Super Session.
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Each year, Forecast opens with an economic forecasting panel featuring some of the brightest minds in the broadcast, financial, and media industries. Forecast always looks to the future, and it’s fitting that we begin by looking ahead to how revenue will impact stations in the coming year. 2025 will be a year of transformation, challenge, and opportunity. Whatever the election outcome, changes coming from Capitol Hill will impact broadcasters, new governmental agency appointments will be made, and the global political and economic environment will continuously churn.
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Savvy, innovative, and agile: Independent and small broadcasters embody the spirit of entrepreneurship and a commitment to community service. Despite the challenges and changes of a constantly evolving media environment, these organizations and their leaders consistently overdeliver. Want to know how they do it? Join us for Forecast 2025, where our Main Street Media: Where Local Broadcast Survives & Thrives panel features visionary small/independent broadcast station owners and executives eager to share their perspectives, challenges, and strategies.
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We can’t promise Las Vegas temperatures, but we can promise a taste of the Consumer Electronics Show experience at Forecast 2025. Before 130k+ head to Sin City in January, you can get filled in on the top tech talk for radio and TV executives in the Big Apple this November.
Consumer Technology Association Senior Director of Innovation and Trends Brian Comiskey will address the Harvard Club of New York in an electrifying discussion on how to stay ahead in the ever-evolving broadcast landscape. It’s “Tech Hacks Every Broadcast Leader Needs to Know!” And who better to guide the discussion — and lively Q&A — with Brian than radio’s yearly guide to CES: Jacobs Media President Fred Jacobs?
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Let’s face it: there’s a lot of talk around the tech, but very few have anything of substance to say. Still, the truth is that executives NEED to know their way around AI these days. Stanford University found that almost 80% of Fortune 500 companies referenced AI in earnings calls in 2023.
At Forecast 2025, new media entrepreneur and best-selling author Matt Britton returns to Forecast and cuts the cord on nebulous AI chatter at “AI Unplugged: Transforming the Future of Radio and TV Broadcasting.” This presentation pinpoints the specifics that are revolutionizing the broadcast landscape for radio and television.
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The agenda for Forecast 2025 is now available, with info on the panel discussions and other events planned. There will be many updates to come, so keep an eye on this space.
See the agenda here.
Broadcast media’s most prestigious leadership conference, Forecast 2025, is pleased to announce this year’s conference chairs. ABC Audio Vice President Liz Alesse is the event’s Radio Chair. Fox Television Stations CEO Jack Abernethy will serve as Television Chair.
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Here’s a link to a photo recap of previous Forecast conferences.
