Newly added! In the new age of nontraditional, code-cracking marketing and AI, Jeff Charney, heralded two-time CMO of the Year (formerly at Progressive) and now founder of the game-changing MKHSTRY, will transport you through an immersive, rapid-fire conversation/presentation, both in 30 minutes. In conversation with Jeff on the Forecast stage will be the legendary Mike McVay.
See if you can hang with the treadmill pace of this provocative and unique “Conver-tation,” where you will understand marketing, creativity, and relevance from the C-Suite and beyond. Jeff and his team are also developing their own AI, so he’s sure to offer a different and timely perspective.
Finally, Jeff’s new business, MKHSTRY, operates on a scarcity model where his team limits his public appearances, and Forecast is IT for the year. Be brave enough to experience it live … buckle up!
Presenters
Jeff Charney, founder and CEO of MKHSTRY (formerly CMO, Progressive/Aflac), is one of the nation’s most heralded, disruptive CMOs as well as a provocative, sought-out speaker. His ability to constantly stay relevant has earned him unrivaled success as a marketer and led to the development of three of the most historic brand icons of this century: the Aflac “Duck,” Progressive’s “Flo,” and the parental life coach known as “Dr. Rick.” At Progressive, he increased the marketing budget five-fold, becoming one of the nation’s top three marketing spenders. A two-time CMO of the Year (from Ad Age and AdWeek) and international award winner, Charney left corporate America at the top of his game last year to start an “invite-only” nationwide marketing collective called MKHSTRY. This new game-changing startup follows a scarcity model, working only with the bravest founders, brands, and individuals to disrupt existing business models to indeed make history, similarly to code-cracking companies like Uber, OpenAI, Spotify, Tesla, Airbnb, etc.
Mike McVay is President of McVay Media Consulting, working globally as a full-service consultant in the areas of content creation, program consultation, syndication, digital delivery, production and imaging, podcasting, and talent coaching. He was most recently the EVP/Content and Programming for Cumulus Media and Westwood One. McVay is a 40+ year programmer with national and local management, ownership, sales, major market programming, and major market on-air experience. He has owned and operated radio stations in multiple markets. McVay is a partner in Benztown + McVay Media Podcast Network with experience in curating podcasts for Westwood One, NatGeo and Disney+. He has also developed and launched several highly successful nationally syndicated programs. He is a 2021 inductee to the West Virginia Broadcasters Hall of Fame and serves on the boards of the Alliance for Women in Media and Country Radio Broadcasters and is a voting member of the Country Music Association and the Academy of Country Music. He is also a member of the NAB Long Term Steering Committee and a member of the Radio Arts & Sciences.
About Forecast 2024
Now in its 21st year, Forecast is broadcast media’s most prestigious leadership conference. Presented by Streamline Publishing’s Radio + Television Business Report and Radio Ink, and co-chaired by Catherine Badalamente of Graham Media Group and David Santrella of Salem Media Group, Forecast provides unprecedented opportunities for learning, networking, and conversation with our industry’s top leaders.
Forecast 2024 takes place at the Harvard Club in New York City on November 15, 2023. Register today!
