Forecast 2024 Agenda Coming Soon!

Here’s a look at what was covered at Forecast 2023

Forecast 2023
November 16, 2022

7:30-8:20 a.m.
Continental Breakfast
Sponsored by:

8:20-8:30 a.m.
Welcome and Opening Remarks
Greg Ashlock, CEO, Multi Platform Group, iHeartMedia
Jordan Wertlieb, President, Hearst Television
Deborah Parenti, President/Publisher, Radio Ink and Radio + Television Business Report
Juliet Huddy, Forecast MC

8:30-9:00a.m.
Sponsored by:

Serial Game Changer: A Conversation with Scott Painter
Scott Painter is a serial entrepreneur in the automotive space who has launched several innovative business models that have disrupted and transformed the industry. Find out how that disruptive approach has challenged and changed the auto industry and how it might be applied to the broadcast industry, and get a look into a future being continuously impacted by tech innovations such as his. Scott also shares his thoughts on the importance of broadcast (TV and radio) and how he has used both effectively in the past to market his various enterprises, in a sit-down conversation with Greg Ashlock.
Greg Ashlock, CEO, Multi Platform Group, iHeartMedia
Scott Painter, Founder, Autonomy

9:00-9:45a.m.
Economic Forecasting: Broadcast Revenue Trends and Expectations for 2023
As the country continues to emerge from the pandemic, what’s in store for 2023? How might the recent midterm elections impact economic policies that will affect everything from consumer spending to supply chain issues and advertising budgets? Where are the strong pockets of opportunity for broadcast advertising, and what are the challenges to growing its share? Join our panel of experts for a provocative discussion about who is going to “show us the money” in the year to come.
Moderator: Andrew Rosen, Partner, Miller Kaplan
Erica Farber, President/CEO, Radio Advertising Bureau
Leo Kivijarv, Ph.D., EVP/Research, PQ Media
Steve Lanzano, President/CEO, TVB
Vincent LeTang, EVP/Managing Partner, Global Market Intelligence, Magna Global

9:45-10:30 a.m.
Prospects for Broadcast Media as an Investment in 2023: The Real Street Talk
Here’s the good news: the highest quarterly deal volume since Q3 2019 was seen during the first three months of 2022. But was that truly a harbinger of a big thaw for broadcast media transactions? And was that fueled mainly by television industry activity? That’s one key question as broadcast TV looks ahead to new revenue tied to NEXTGEN TV’s rollout while radio operators debate “ZoneCasting” and ways to bring addressable advertising to FM stations. This panel of investment specialists takes a definitive look at what investors are saying about radio and TV today.
Moderator: Randy Michaels, Radioactive, LLC
Dan Day, Research Analyst, B.Riley Securities
Christopher Ensley, Managing Director/TMT, Noble Capital Markets
Nicole Ovadia, VP/Forecasting & Analysis, BIA Advisory Services
Larry Patrick, Managing Partner, Patrick Communications

10:30-10:45a.m.
Break
Sponsored by:

10:45-11:25a.m.
Driving the Industry’s Growth Agenda
The ANA’s CMO-endorsed Growth Agenda stands as the beacon of the industry for creating a stronger, more sustainable economic future for all brands and the people they serve. In this session, ANA CEO Bob Liodice explains how the agenda’s growth priorities are helping to effectively tackle the myriad challenges marketers face today and ensure a robust future for the industry. From driving brand innovation and creativity, to improving measurement and accountability through data and technology, to creating a more inclusive, equitable, and sustainable industry, learn how the marketing community is stepping up to spur industry change and make a positive difference in the world, and why that’s important to broadcasters.
Presenter: Bob Liodice, CEO, Association of National Advertisers (ANA)

11:25a.m.-12:05p.m.
On the Docket: Legal and FCC Issues Facing Broadcasters in 2023
Who would have thought when we convened last year that there would still be an empty chair at the FCC? How did last week’s midterms potentially change the outlook for legislative issues facing broadcasters on Capitol Hill? Issues like the Tax Certificate Program, proposed changes in advertising tax classifications, NEXTGEN TV, music licensing, and so much more. Where all of these and other pressing concerns are headed will be updated and examined in a session you won’t want to miss.
Moderator: Frank Montero, Partner, Fletcher Heald and Hildreth
Robert J. Folliard, III, SVP/ Government Relations & Distribution, Gray Television
Rick Kaplan, Chief Legal Officer/EVP, Legal and Regulatory Affairs, National Association of Broadcasters
Chris Ornelas, EVP/General Counsel, Beasley Media Group

12:20-1:40p.m.
Luncheon
Sponsored by:

12:30-12:35: Broadcasters Foundation of America Update
1:00-1:30: “50 Years and Counting on an Upside Down Roller Coaster”:
A Conversation with Jeff Smulyan hosted by Juliet Huddy

2:00-2:30 p.m.
Sponsored by:

NAB Report: The Shape of Things to Come
Wrapping up his first year as CEO of the NAB, Curtis LeGeyt sits down with Hearst Television President Jordan Wertlieb to discuss the past 12 months and how the accomplishments and the challenges faced in 2022 will shape the year ahead. And we’ll get a glimpse of what issues will be at the top of his agenda in 2023.
Jordan Wertlieb, President, Hearst Television
Curtis LeGeyt, President/CEO, National Association of Broadcasters

2:30-3:00p.m.
Secrets to Successful Brand Building: How Conversation Conquers All
Gayle Troberman, CMO of iHeartMedia, sits down with entertainer, entrepreneur, and hyper successful radio and TV host Ryan Seacrest and the amazing entrepreneur and broadcast sensation Angela Yee from The Breakfast Club and now her newly announced show, Way Up with Angela Yee, in a fascinating conversation about how they have built and evolved their brands using broadcast as the foundation. They will discuss how the simple art of live, human conversation can give a brand, a business, or a personality superpowers to succeed at scale, and  talk about how to start a real conversation with American consumers that will unlock trust, create cultural relevance, and humanize brands that build audience, fuel influence, and grow revenue.
Moderator: Gayle Troberman, CMO, iHeartMedia
Ryan Seacrest, Media Personality, Producer, Entrepreneur
Angela Yee, Media Personality and Entrepreneur

3:00-3:15p.m.
Break
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3:15-3:55p.m.
Main Street Media: Where Local Broadcast Survives & Thrives
The late House Speaker Thomas “Tip” O’Neill, Jr., once said, “All politics is local.” In times of crisis, from tornadoes and hurricanes to a global pandemic, it turns out that everything is local. And no media does local better than small and independent broadcast operators. Their ability to know and serve their communities has been critical to the survival of many small and independent stations as well as their clients and audiences. It’s also a critical advantage over digital competitors. What’s the secret sauce? Find out as a panel of resourceful, savvy, independent broadcasters share their view of the industry’s future from where they sit – at the corner of Main Street & Retail Row.
Moderator: David Donovan, President/Executive Director, New York State Broadcasters Association
Carolyn Becker, Owner, Riverfront Broadcasting
Randy Gravley, President/CEO, Tri-State Communications
Brian Lilly, CEO, Lilly Broadcasting and SJL Broadcasting
DuJuan McCoy, Owner, Circle City Broadcasting

3:55-4:35p.m.
The Wider World of Sports: Why Broadcasters Are Betting on Sports
Dan Mason, former CBS Radio CEO, sits down with Wayne Kimmel, Managing Partner of SeventySix Capital, a venture capital company that invests in startup sports betting, e-sports, and sports tech companies, for a conversation that will explore a wide range of sports-related topics, including where the states stand on the implementation of sports betting, new revenue opportunities that don’t involve traditional spot advertising, and what’s next in the world of sports betting and the companies poised to make it happen. They will also discuss the evolution of e-sports, investment opportunities in sports betting companies, and the importance of building relationships with them and with local casinos. And Kimmel will provide intimate and fascinating glimpses behind the scenes of nail-biting, high-stakes business deals. This is a session you don’t want to miss!
Moderator: Dan Mason, Former President/CEO, CBS Radio
Wayne Kimmel, Managing Partner, SeventySix Capital and Founder, SeventySix Capital Sports Advisory
                

4:35-5:20 p.m.
Executive Super Session
Sponsored by:

Moderator: Gordon Borrell, CEO, Borrell Associates
Greg Ashlock, CEO, Multi Platform Group, iHeartMedia
Caroline Beasley, CEO, Beasley Media Group
Deb McDermott, CEO, Standard Media Group LLC.
Jordan Wertlieb, President, Hearst Television

5:20-5:25 p.m.
Closing Remarks

5:30-7:30 p.m.
Broadcast Leadership Reception
Sponsored by:

Broadcast Leadership Plaques
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*Sessions and times subject to change.