Forecast 2023
November 16, 2022

7:30-8:20 a.m.
Continental Breakfast
Sponsored by:

8:20-8:30 a.m.
Welcome and Opening Remarks
Greg Ashlock, CEO/Multi Platforms Group, iHeartMedia
Jordan Wertlieb, President, Hearst Television
Deborah Parent, President/Publisher, Radio Ink and Radio + Television Business Report
Juliet Huddy, Forecast Emcee

8:30-9:15a.m.
Economic Forecasting: Broadcast Revenue Trends and Expectations for 2023
As the country continues to emerge from the pandemic, what’s in store for 2023? How might the recent midterm elections impact economic policies that will affect everything from consumer spending to supply chain issues and advertising budgets? Where are the strong pockets of opportunity for broadcast advertising, and what are the challenges to growing its share? Join our panel of experts for a provocative discussion about who is going to “show us the money” in the year to come.

9:15-10:00 a.m.
Prospects for Broadcast Media as an Investment in 2023: The Real Street Talk
Here’s the good news: the highest quarterly deal volume since Q3 2019 was seen during the first three months of 2022. But was that truly a harbinger of a big thaw for broadcast media transactions? And was that fueled mainly by television industry activity? That’s one key question as broadcast TV looks ahead to new revenue tied to NEXTGEN TV’s rollout while radio operators debate “ZoneCasting” and ways to bring addressable advertising to FM stations. This panel of investment specialists takes a definitive look at what investors are saying about radio and TV today.

10:00 -10:45 a.m.
TBA Keynote
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10:45-11:05 a.m.
Break
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11:05-11:50 a.m.
What’s On the Docket: Legal and FCC Issues Facing Broadcasters in 2023

12:00-1:45p.m.
Luncheon Program
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2:00-2:45 p.m.
Main Street Media: Where Local Broadcast Survives & Thrives
The late House Speaker Thomas “Tip” O’Neill, Jr., once said, “All politics is local.” In times of crisis, from tornadoes and hurricanes to a global pandemic, it turns out that everything is local. And no media does local better than small and independent broadcast operators. Their ability to know and serve their communities has been critical to the survival of many of small and independent stations as well as their clients and audiences. It’s also a critical advantage over digital competitors. What’s the secret sauce? Find out as a panel of resourceful, savvy, independent broadcasters share their view of the industry’s future from where they sit – at the corner of Main Street & Retail Row.

 2:45–3:30 p.m.
TBA Keynote
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3:30-3:50 p.m
Break
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3:50-4:20 p.m.
Advertising Executive Panel

4:20-5:10 p.m.
Executive Super Session
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5:10-5:15 p.m.
Closing Remarks

5:30-7:30 p.m.
Broadcast Leadership Reception
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Broadcast Leadership Plaques
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*Sessions and times subject to change.