Enterprise growth today requires a 360-degree focus on all elements of the business says the Association of National Advertisers (ANA). The ANA’s CMO-endorsed Growth Agenda stands as the beacon of the industry for creating a stronger, more sustainable economic future for all brands and the people they serve. ANA CEO Bob Liodice joins Forecast 2023 to present “Driving the Industry’s Growth Agenda.”
In this apropos session, you will learn how the agenda’s growth priorities are helping to effectively tackle the myriad challenges marketers face today and ensure a robust future for the industry. From driving brand innovation and creativity, to improving measurement and accountability through data and technology, to creating a more inclusive, equitable, and sustainable industry, learn how the marketing community is stepping up to spur industry change and make a positive difference in the world, and why that’s important to broadcasters.
We are delighted to have Bob Liodice join us as he shares his expertise in member relations and business development along with his wealth of knowledge in marketing and financial management. Liodice is a member of the boards of directors of the Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Partnership for Drug-Free Kids, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.
Register today to join the best and brightest talent in broadcasting and advertising to forecast the coming year along with trends and momentums that will affect ratings and revenue in the coming year. This limited seating event will be held on November 16 at the Harvard Club in New York City. Early registration ends on October 28.
Presented by Radio Ink and Radio + Television Business Report , this prestigious summit covers a wide range of topics from Washington to Wall Street, automobiles to mobile devices, and focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges. Register today for Forecast 2023 and be part of the discussions and debates about what’s ahead for radio and television.
