“Advertising alone cannot fix this problem, but we can be part of the solution.” – Lou Paskalis
The United States has lost over 2,500 newspapers since 2005. Those that remain have endured significant staff layoffs and budget cuts. This makes the work of local radio and television newsrooms even more critical as they cover major weather events, uncover corruption, and advocate for consumers.
The challenge? News is expensive to produce, sometimes accounting for a quarter of a station’s total budget, and broadcasters need ad revenue to meet that budget.
Join us at Forecast 2024 for what is sure to be a provocative presentation by Lou Paskalis, CEO and Founder of AJL Advisory and Chief Strategy Officer of Ad Fontes Media. Sponsored by Skyview Networks, The News Is the News shines a spotlight on the problems faced by local media and the role of advertisers in supporting news.
Lou Paskalis is CEO and founder of AJL Advisory, a consultancy focused on helping marketers improve their business narrative and tech companies better understand marketers’ needs. He also serves as Chief Strategy Officer of Ad Fontes Media, a public benefit company dedicated to restoring advertisers’ investments in reaching news audiences with a unique technology that allows them to measure, monitor, and mitigate bias and reliability.
Paskalis is an outspoken champion for marketing innovation, governance, and the advancement of marketing and an advocate for journalism and marketers’ unique responsibility to support news organizations in their defense of truth.
About Forecast 2024
Now in its 21st year, Forecast is broadcast media’s most prestigious leadership conference. Presented by Streamline Publishing’s Radio + Television Business Report and Radio Ink, and co-chaired by Catherine Badalamente of Graham Media Group and David Santrella of Salem Media Group, Forecast provides unprecedented opportunities for learning, networking, and conversation with our industry’s top leaders.
Forecast 2024 takes place at the Harvard Club in New York City on November 15th, 2023, featuring presentations and panels by Register online today!