An industry being reshaped by AI, streaming, and shifting consumer attention needs to listen to a voice who has spent three decades inside that disruption. That’s why Radio Ink and RBR+TVBR are proud to bring best-selling author Larry Bailin to Forecast 2027.
Bailin started his digital career in 1994 and has advised GE, Microsoft, Capital One, Synchrony Bank, Carrier, Shazam, Coupa, Withum, NAMM, Verisign, and Tennant. He was named one of the Top 100 Speakers to Watch in 2025. His Forecast session, “The Future Belongs to Those That Can Hear It Coming,” puts that experience to work for leaders navigating radio and TV’s ongoing digital transformation.
Bailin’s keynote will separate the real impact of AI and “modern search” on marketing and consumer behavior from its hype and walk through generational shifts in media consumption, redrawing how broadcasters reach different audience segments. The talk closes on what is at stake when digital marketing influence goes wrong, and how branding and memorability let broadcasters cut through an increasingly noisy, attention-starved environment.
Radio Ink and RBR+TVBR President and Publisher Deborah Parenti said, “We wanted a keynote for Forecast 2027 with an outsider’s perspective that will push broadcasters to think past the next quarter and see beyond what they know, and Larry’s read on where AI and modern search are taking consumer attention is exactly that conversation. You will start rethinking your strategy before you even leave the Harvard Club.”
Join us at Forecast 2027, set for November 12 at the Harvard Club of New York City. Secure your seat now. Due to the nature of the event, seats are extremely limited and are filling up quickly. Other sessions include:
- “Broadcast on the Docket: Power, Policy, and Pressure in Washington,” a panel on how Washington’s broadcast decisions get made, moderated by Frank Montero with Nic Anderson, Joe Di Scipio, and Rick Kaplan.
- “Converged Broadcast: The Cross-Media Radio, TV, and AI Playbook,” a panel on braiding newsrooms, sales, and AI into one operation, moderated by Heidi Raphael with Caroline Beasley, Tanya Vea, Phil Brooks, and Brock Berry.
- Lifetime Leadership Awards honoring Harvey Nagler and Valari Dobson Staab, presented jointly by Radio Ink and RBR+TVBR.
- A Broadcast Leadership cocktail hour honoring Radio Ink’s 40 Most Powerful People in Radio and RBR+TVBR’s Top Broadcast Television Leaders.
About Forecast
Now in its 24th year, Forecast is the broadcast industry’s premier leadership conference, bringing together the station owners, CFOs, group executives, and Wall Street analysts for a full day of invaluable data-driven sessions on the business of radio and television.
