After a record-breaking 2024 cycle and the global spotlight of the Olympics, broadcasters head into a midterm year where ballots are heavy and expectations are heavier. Every election cycle brings winners and losers, and that will be the same outside the polling place. 2026 will test how broadcasters campaign for revenue when there’s more digital demand for the political war chest than ever before.
If every ad dollar is a ballot cast, how do the incumbents (broadcast TV and radio) win the popular vote against aggressive and attractive challengers like digital, social, and connected TV?
This session is your campaign headquarters for revenue strategy. Panelists will break down the polling data like spot market trends, category performance, and pacing indicators, and offer projections on where dollars are shifting. They’ll debate which platforms have the momentum, where swing categories could flip from broadcast to digital, and what messaging can still deliver a majority for local radio and TV.
Think of it as the campaign trail for 2026 revenue:
- The ground game: protecting local spot while expanding digital voter outreach
- The campaign war room: strategies for responding to AI and CTV as disruptors in the race
- The electoral map: pinpointing categories and regions where broadcast can still secure decisive wins
Miller Kaplan Partner Andrew Rosen moderates a panel of revenue campaign managers: Futuri President/Enterprise Partnerships Erin Callaghan, Hearst Television EVP/Group Head Eric Meyrowitz, Beasley Media Group Chief Revenue Officer Tina Murley, and WPP Media NA Executive Director of Channel Solutions Jen Soch.
Together, they’ll draw the map, count the votes, and forecast the results of a broadcast economy facing its next election cycle.
Don’t be left out of the War Room. Secure your seat now.
Due to the nature of the event, seats at Forecast 2026 are extremely limited. If you want to be part of the next big moves, it starts by being in the room with the people making them.
Want to get your company or brand in front of radio and television’s highest-level decision-makers? CLICK HERE for conference sponsorship information.
