Forecast 2025 is pleased to announce that two major media executives have joined the conference’s lineup on November 13, 2024, at the Harvard Club in New York City.
Matt Sweeney, Chief Investment Officer at GroupM, will participate in the opening session, “Economic Forecasting: Broadcast Revenue Trends and Expectations for 2025,” moderated by Andrew Rosen, Partner/CPA, Miller Kaplan.
As a member of GroupM’s North American Executive Committee, Matt oversees all GroupM’s investment and media implementation functions, covering approximately $15 billion in client billings. His role involves leading the operational simplification of GroupM U.S.’s investment infrastructure and accelerating the integration of linear and platform-enabled automated buying in an increasingly addressable marketplace.
He’ll join Lucas Cridland, former CEO of BMG360; Justin Nielson, Principal Analyst at Kagan; and BIA Advisory’s VP/Forecasting & Analysis, Nicole Ovadia, for an in-depth discussion and comprehensive overview of what broadcasters should expect from advertising revenue in 2025 and beyond.
And “The Battle to Keep Newsroom Lights On” has a major addition with David Sable, Vice-Chair of global marketing and communications group Stagwell Global, in a timely discussion on what broadcasters need to know about marketers’ concerns in advertising in news products and, on the other side of the table, how advertisers can help preserve local journalism in its battle to preserve and present the truth.
According to Perplexity AI, “David Sable is a distinguished figure in the advertising industry, known for his extensive career spanning over four decades. As the former Global CEO of Y&R, he transformed the agency into a top-five global creative firm and played a pivotal role in the merger of Y&R and VML into VMLY&R. Sable’s leadership extended beyond Y&R as he currently serves as the Vice Chairman of agency holding company, Stagwell and on the boards of UNICEF USA and the International Special Olympics. Recognized as one of Fast Company’s ‘Ten Most Generous Marketing Geniuses,’ he is also a prolific writer and speaker, contributing to various industry discussions and innovations.”
The conversation, led by ABC News National Correspondent Steven Portnoy, also features two major figures in the battle to preserve local journalism: Curtis LeGeyt, President/CEO of the National Association of Broadcasters, and Lou Paskalis, CEO and Founder, AJL Advisory and Chief Strategy Officer at Ad Fontes Media.
Don’t miss these sessions and the rest of Forecast 2025’s powerful agenda. There are still a few seats left. Register now before they are gone!
About Forecast
Celebrating 22 years, Forecast is an annual industry financial conference at the Harvard Club in New York City. The only conference of its kind, the event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year.
The conference is followed by the Broadcast Leadership Reception, considered one of broadcasting’s top networking events and honoring Radio Ink’s “40 Most Powerful People in Radio” and Radio + Television Business Report’s “Top Broadcast Television Leaders.” Registration for Forecast includes admission to the reception.
