How to Engage Ears and Elevate Experiences

Creating engaging, rewarding connections that lead to listener loyalty will be the topic of discussion at Forecast 2018, when Caroline Beasley, CEO of Beasley Media Group, sits down with Chris Weil, CEO of Momentum Worldwide and co-chair of this year’s Forecast, for a candid one-on-one conversation. Weil will share his perspective on “What Radio Needs to Know About Branding” and how to make it an even more personal, relatable, and memorable experience for advertisers and listeners.  

Forecast 2018 will be held on November 15 at New York City’s Harvard Club.  

Caroline Beasley steers this frank conversation that will likely cause many radio executives to reexamine or rethink their positioning strategies.  

As CEO of Momentum, Chris Weil oversees one of the country’s most dynamic and visionary agencies. Managing over $3 billion in sponsorship assets for clients including American Express, Verizon, Microsoft, United Airlines, and Coca-Cola, the award-winning agency has been concurrently named Agency of the Year by numerous publications and landed on this year’s Ad Age Standout Agency List.

 “Chris Weil and Momentum have mastered the art of branding in ways that connect on a deeply personal level with customers,” Ms. Beasley said. “I look forward to the opportunity to sit down with Chris and get his insights on how radio can better leverage its already strong connection to listeners in ways that enhance, engage, and strengthen those ties.”  Chris Weil is a pioneer in branding in the digital age, reshaping the industry with a revolutionary belief: It’s not what brands say, it’s what they do that matters.  

Weil coined the term “Phygital” — describing in a single word the inseparable physical and digital worlds where all brand experiences lie, and he led Momentum to become the first truly Phygital agency.  

The first non-traditional advertising agency executive — and the youngest ever — elected chairman of the American Association of Advertising Agencies’ (4As), he was instrumental in launching the organization’s national High School Initiative. Now chairman of the program, he personally works with the first New York public schools to offer vocational training for advertising and media careers, helping hundreds of students graduate with the skills and experience to join the advertising and marketing worlds.  

Caroline Beasley was named CEO of Beasley Media Group on January 1, 2017, after previously serving as interim CEO. She has over 30 years of broadcast financial experience, and had been BBGI’s EVP/CFO, treasurer, and secretary since 1994.  ​She currently serves as the joint board chair of the NAB Board of Directors and is a past chairman of the NAB Radio Board. In addition, Beasley is a member of the boards of BMI and the Broadcasters Foundation of America.  ​Caroline Beasley was ranked number six on this year’s Radio Ink “40 Most Powerful People in Radio.” She was also selected as the 2017 Radio Ink Radio Executive of the Year and has consistently appeared on the “Most Influential Women in Radio” list. Other awards include the 2016 Distinguished Service Award from the North Carolina Association of Broadcasters and the 2012 Frances Preston Trailblazer Award from the Mentoring and Inspiring Women in Radio Group (MIW).   Seating is limited — register today!